Paratha Post — Making paratha delivery feel like a parcel worth opening., Brand Identity & Visual System by Disside, Hyderabad
Paratha Post was an early food delivery concept built around delivering parathas. Disside, a Hyderabad design studio, developed its brand identity and visual language.
About the Paratha Post project
Paratha Post was an early food delivery concept built around delivering parathas. Disside, a Hyderabad design studio, developed its brand identity and visual language.
Paratha Post was an early food delivery concept built around delivering parathas. Disside developed its brand identity and visual language.
The creative direction played on the idea of postal delivery, bringing together a fun, playful identity with a distinctive visual concept inspired by a rolled paratha resembling a postal parcel.
Key deliverables
- Brand Identity: Logo and wordmark built around the postal-inspired paratha concept.
- Visual Language: Colour palette, typography, graphic elements and playful brand illustrations.
- Packaging Design: Custom packaging inspired by postal parcels and delivery culture.
- Digital Presence: Website design and development.
- Marketing & Communication: End-to-end graphic design, promotional creatives and brand communication.
The result was a distinctive, playful brand identity that turned the simple idea of paratha delivery into a memorable brand experience.
See more brand identity, packaging design, digital experiences and campaigns and advertising work, or other restaurants & cafés projects.
- Client
- Paratha Post
- Studio
- Disside
- Work done
- Brand Identity, Packaging & Marketing
Paratha Post was an early food delivery concept built around delivering parathas. Disside developed its brand identity and visual language.
The creative direction played on the idea of postal delivery, bringing together a fun, playful identity with a distinctive visual concept inspired by a rolled paratha resembling a postal parcel.
Questions about this project
What is Paratha Post?
Paratha Post was an early food delivery concept built around delivering parathas.
What did Disside do for Paratha Post?
Disside, a design studio in Hyderabad, developed its brand identity and visual language.
What did Disside deliver for Paratha Post?
For Paratha Post, Disside’s work included Brand Identity (logo and wordmark built around the postal-inspired paratha concept), Visual Language (colour palette, typography, graphic elements and playful brand illustrations), Packaging Design (custom packaging inspired by postal parcels and delivery culture), Digital Presence (website design and development), and Marketing & Communication (end-to-end graphic design, promotional creatives and brand communication).
What was the brief around Paratha Post?
The creative direction played on the idea of postal delivery, bringing together a fun, playful identity with a distinctive visual concept inspired by a rolled paratha resembling a postal parcel.
What was the response to the Paratha Post project?
The result was a distinctive, playful brand identity that turned the simple idea of paratha delivery into a memorable brand experience.
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