Jugaad — Making an early home-services platform's many services feel part of one recognisable brand., Brand Identity & Visual System by Disside, Hyderabad
Jugaad was an early home-services platform connecting customers with skilled professionals for everyday household needs, from plumbing and carpentry to other essential services. Disside, a Hyderabad design studio, developed the brand identity and digital experience, using a distinctive visual language and custom service-based illustrations to make the platform approachable, intuitive and easy to navigate.
About the Jugaad project
Jugaad was an early home-services platform connecting customers with skilled professionals for everyday household needs, from plumbing and carpentry to other essential services. Disside, a Hyderabad design studio, developed the brand identity and digital experience, using a distinctive visual language and custom service-based illustrations to make the platform approachable, intuitive and easy to navigate.
Jugaad was an early home-services platform connecting customers with skilled professionals for everyday household needs, from plumbing and carpentry to other essential services. The concept brought multiple home services together under one accessible, convenient platform.
Disside developed the brand identity and digital experience, using a distinctive visual language and custom service-based illustrations to make the platform approachable, intuitive and easy to navigate.
Key deliverables
- Brand Identity: Logo and wordmark, colour palette, typography and graphic language.
- Iconography & Illustrations: Custom icons and illustrations for individual service categories, including plumbing, carpentry and other home services.
- Website: Website design and development to present services and simplify customer discovery.
See more brand identity and digital experiences work, or other technology & saas projects.
- Client
- Jugaad
- Sector
- Technology & SaaS
- Studio
- Disside
- Work done
- Brand Identity & Digital Experience

Jugaad was an early home-services platform connecting customers with skilled professionals for everyday household needs, from plumbing and carpentry to other essential services. The concept brought multiple home services together under one accessible, convenient platform.
Disside developed the brand identity and digital experience, using a distinctive visual language and custom service-based illustrations to make the platform approachable, intuitive and easy to navigate.
Questions about this project
What is Jugaad?
Jugaad was an early home-services platform connecting customers with skilled professionals for everyday household needs, from plumbing and carpentry to other essential services. The concept brought multiple home services together under one accessible, convenient platform.
What did Disside do for Jugaad?
Disside, a design studio in Hyderabad, developed the brand identity and digital experience, using a distinctive visual language and custom service-based illustrations to make the platform approachable, intuitive and easy to navigate.
What did Disside deliver for Jugaad?
For Jugaad, Disside’s work included Brand Identity (logo and wordmark, colour palette, typography and graphic language), Iconography & Illustrations (custom icons and illustrations for individual service categories, including plumbing, carpentry and other home services), and Website design and development to present services and simplify customer discovery.
Where is the design studio that worked on Jugaad?
Disside is an independent design studio in Jubilee Hills, Hyderabad, founded in 2012.
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